How Bupa gave some love to its corporate product range

Through a renewed pitching structure and refreshed assets, SBP reinvented how Bupa communicated its latest product range to its valued corporate customers.

Scope of work

  • Proposition and communications strategy

  • B2B customer journey

  • Creative strategy and platform

  • Bespoke DM pack

  • eDM copy and design

  • Website design and copy

  • 3x B2B product brochures

The challenge

Bupa wanted to further build on its credentials as a premium provider of healthcare insurance and wellbeing solutions for businesses. SBP was tasked with launching a new, involved product range through a reinvigorated B2B messaging platform and bold visual identity.

Bupa loves business

We created a vibrant, cut-through creative platform – ‘Bupa loves business’. The platform leaned into the warmth of the overarching brand and quickly and clearly signalled that Bupa had a fresh, flexible range of products, right for any business.

Reinventing the business pitch

Bupa wanted to refresh all the assets used by its BDMs when pitching its corporate product offering to prospective customers. We developed a new structure, copy and design for Bupa’s Voluntary, Subsidised and Split-Bill pitch packs – aligning all packs to the ‘Bupa loves business’ visual identity.

Bupa Loves Bus 

Bupa Loves Bus 

Bupa Loves Bus 

Bupa Loves Bus 

Bupa Loves Bus 

Bupa Loves Bus 

Bupa Loves Bus 

Bupa Loves Bus 

Bupa Loves Bus 

Bupa Loves Bus 

Bupa Loves Bus 

Bupa Loves Bus 

Bupa Loves Bus 

Bupa Loves Bus 

Bupa Loves Bus 

Consistent communications to clients

We wanted to keep Bupa top of mind with clients and reinforce its value-added services. All client email communications were streamlined into a regular quarterly e-Newsletter – ‘Healthy business’ – with a new, modular eDM template, copy and design. This enabled upcoming news to be communicated in a clear, succinct and engaging way.

“Bupa Loves Business not only highlights what we can offer our customers, but how much we value them. The new assets reflect the love we have for bringing health and wellbeing to Australian businesses.”

Bridget Lodge, GTM Manager – International and Corporate

Switched on

Ideas, inspiration and other interesting stuff from the Six Black Pens team.