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The impact of magical thinking on your finances.

The idea of manifesting has been around for decades. However, ‘finfluencer’ content on TikTok and other social platforms has put it back under the spotlight, resulting in plenty of people who are persuaded that a certain degree of ‘magical thinking’ can give them what they ask for – from a bike to an apartment to a sizeable cheque.

In fact, stories of success abound online. The question is: what does it really mean for these people’s long-term success? The ever-curious folk at the University of Queensland set out to research the psychology of manifestation beliefs, including how they related to motivation, judgment and decision-making. We caught up with research lead Professor Lucas Dixon to discuss his findings.

What, in a nutshell, is manifesting?

What’s the trick to manifesting well?

What are some of the potential pitfalls of manifesting?

Up to 40%

Increase in chance of bankruptcy for every point participants scored higher on UQ’s manifestation scale

How do you guard against the more negative aspects of manifesting?

Have the insights here got you thinking about your next campaign? Get in touch with us today to see how we can help bring it to life.

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